Firstlook.com, Inc. ("Firstlook") makes this Web site (the "Site") available to
what information Firstlook collects about Users on the Site, how Firstlook uses
this information, and how such information is maintained. By using this Site,
you signify your acceptance of this Policy.
If you do not agree to the terms of this Policy, in whole or part, you should
not use this Site.
Personally Identifiable Information
Users generally are not required to provide any personally identifiable
information (PII) in order to use the Site, which is provided at no charge
to Users without requiring them to register on the Site. Firstlook only
collects User PII that is volunteered by Users that choose to register with
Firstlook on the Site or in response to specific information requests
explicitly presented to Users. Examples of PII that may be requested if you
choose to register with us include: first and last name, address, email
address, and telephone number. From time to time, Firstlook also may present
opportunities for Users to voluntarily provide a limited amount of general
demographic information about themselves, which may include their gender, birth
date, marital status, education, occupation, household income and zip code.
Use and Sharing of PII
Firstlook reserves the right to use any PII provided by Users: (a)
for the specific purpose for which such information was provided; (b) as
disclosed at the time such information is provided; and (c) as disclosed
therefore Firstlook may in the future use member PII for additional purposes
not currently included in this policy. Firstlook may share PII provided
by Users with its partners, sponsors, advertisers, service providers and
marketers, lookup and reference services and any other entities that Firstlook
believes are able to provide Users with special offers and opportunities. Users
that choose to register with us are required to provide their PII to Firstlook
as a condition of registering, and understand and agree that Firstlook may
share their PII with unaffiliated third parties. If you do not agree that
Firstlook may share your PII with such entities, you should not register with
Firstlook also may share User PII in aggregate, non-personal form, with select
companies that wish to reach a particular User target audience (e.g.,
registered female Users between the ages of 25-35, who have an average
household income of over $50,000.00). This information will allow these
entities to provide relevant offers to specific registered Users.
Firstlook also may disclose User PII in order to: (1) comply with applicable
laws; (2) respond to governmental inquiries; (3) comply with valid legal
process; and (4) protect the rights or property of Firstlook.
Non-Personally Identifiable Information
Firstlook uses "cookies" on the Site. Cookies are small pieces of information
that Firstlook's server places on an individual's computer hard drive to enable
the individual to more easily communicate and interact with the Site. While
some Web browsers allow a user to automatically reject all cookies or be
notified when a cookie is about to be placed on the user's computer, disabling
this feature may compromise the efficiency and added services that cookies
unrelated to our Site or your interaction with our Site.
We collect your IP (Internet Protocol) address to help diagnose problems with
our server, and to administer our Site. An IP address is a number that is
assigned to your computer when you use the Internet. This information does not
contain any PII about you. Your IP address is also used to help identify you
during a particular session and to gather broad demographic data.
Client Software Identification Numbers.
For Users that access the Site using a client software application that
automatically launches the Site, Firstlook may collect the unique client
identification number associated with each client application. Such data does
not contain any PII and used for similar purposes as cookies.
Firstlook may use a common technology known as a "Clear GIF" or "1-by-1 Pixel"
on the Site and in e-mail communications with registered Users. A Clear GIF, or "graphic
interface format" is a small graphic (in fact, truly a 1x1 pixel) that
Firstlook (or a partner of Firstlook) places on a page of the Site or in an email communication.
GIFs, which do not contain any PII, provide Firstlook with important
information about how Users use the Site and respond to e-mail messages. With
this information, Firstlook is better able to track the performance of certain
promotions and understand the effectiveness of particular creative e-mail
presentations. Firstlook also may allow its advertisers and promotional
partners the ability to use GIFs on the Site solely to track Users who link
from their respective sites to this Site, though this ability to track such
activity does not allow these entities access to User PII.
Firstlook also may disclose any of the non-personally identifiable information
described above in order to (1) comply with applicable laws, (2) respond to
governmental inquiries, (3) comply with valid legal process, or (4) protect the
rights or property of Firstlook.
Linking of Information
Firstlook may combine information provided by a registered User with
information obtained from other sources. Enhancing User files with this other
information will allow Firstlook to provide Users with more relevant services
and promotional offers. For example, if a registered Firstlook User also is a
user of an affiliated site, any information entered on Firstlook will be used
to update the user's profile on corresponding sites.
Opt-Out of Firstlook E-mail Promotions
If you choose to register on the Site, you may be provided with the opportunity
to receive promotional offers, via emails, from Firstlook and/or its partners.
While some of these opportunities will only be sent to you if you expressly
request them, others may be sent to you unless you elect not to receive them.
Accordingly, when you register, please review these offers carefully.
Users may, at any time, choose not to receive promotional emails from Firstlook
or its affiliates by following the "unsubscribe" instructions in an e-mail from
Firstlook or one of its affiliates. Firstlook will respond to a request made in
this manner as promptly as practicable. Notwithstanding the foregoing,
Firstlook may at any time contact Users for the purpose of communicating
important information about Firstlook or the Site.
Third Party Services
Certain activities and services available on the Site are provided by entities
not affiliated with Firstlook. For example, if you choose to purchase a product
or service from the Site or play a game presented by a partner of Firstlook,
the information you provide on the Site in connection with such purchase or
game may be made available to that other party to satisfy that purpose.
Ad-Serving Data and Related Cookies
Firstlook and other ad-serving companies that serve ads when you visit the Site
may use information (not including your name, address, email address or
telephone number) about your visits to this and other Web sites in order to
provide advertisements on the Site and other sites about goods and services
that might be of interest to you. In the course of serving advertisements to
the Site, we and other ad-serving companies also may place or recognize a
unique cookie on your browser.
Links from the Site
Site provides links to many of our advertiser and partner Web sites. If
you link to any of these third party Web sites, this Policy will not apply to
your use of, and activities on, those sites. We encourage you to read the legal
notices posted on these sites, including their privacy policies. Firstlook
shall have no responsibility or liability for your visitation to, and the data
collection and use practices of, these sites.
Note Concerning Visitors Under 18 Years of Age
Unless otherwise noted on the Site, the Site is neither intended for, nor
directed to, children under the age of 18.
While Firstlook takes reasonable precautions to safeguard information
transmitted between the Site and Users, we are unable to prevent unauthorized
access to such information by third parties. Users acknowledge this risk when
communicating with the Site.
Consent to Processing
By providing PII and other information to this Site, Users fully understand and
unambiguously consent to the collection and processing of such information in,
and the transfer of such information to, the United States and other countries
or territories, in accordance with the terms of this Policy.
Transfer in Certain Circumstances
In its sole discretion, Firstlook may transfer, sell or assign information
collected on and through this Site, including without limitation, PII and other
User provided information, to one or more third parties, as a result of the
sale, merger, consolidation, change in control, transfer of substantial assets,
reorganization or liquidation of Firstlook.
Changes to this Policy
Firstlook may, from time to time, amend this Policy, in whole or part, in its
sole discretion. Depending on the nature of the change, we will either announce
the change (1) on the home page of the Site, or (2) provide such notice via
e-mail to registered Users. By continuing to use the Site following an
announcement of any changes, you will be deemed to have agreed to such changes.
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